Applying over a decade of experience in content strategy, brand creative, digital strategy, channel planning, social content production, copywriting and journalism, I’ve dedicated most of my professional life to building resonant content and creative platforms for brands to better connect with their audiences. I believe in solving business challenges by creating things that people choose to spend time with, using the power of storytelling to bring brands into people’s lives in an ongoing and meaningful way.
To date, I’ve developed content programs, creative, and strategies for such diverse clients as Liberty Mutual Insurance, John Hancock, Bank of America, Dunkin’ Donuts, PUMA, Frontier Communications, Harvard Pilgrim Health Care, Staples, Optum, Great Wolf Lodge, Novartis, Capella University and Partners Health Care.
Beyond the world of advertising and editorial, I love music and spent my previous life as a member of the Brooklyn-based trio Mancino and as Associate Editor-in-Chief of EAR FARM, a popular New York music website. I’m also an NBA fanatic and an admitted Celtics homer.