Tasked with helping to create the surrounding narrative for why Boston would be a perfect fit for hosting the 2024 Olympic Games, we had to distill hundreds of pages of reports, statistics, and data into a few compelling assets that clearly laid out our argument to the International Olympic Committee.
We pulled the above video together in a few days, using entirely found footage (and at one point a VO from Conan O’Brien). And regardless of where you stand (or rather, stood) on Boston’s suitability to host the Olympics, or the hit-or-miss track record of host cities’ overall health in the years following an Olympics, you can admit that there are some nice glamour shots in here, right? (I only wrote the script, didn’t handle the visuals).
Role: Lead Creative, Copywriter