One of my favorite pieces of branded content, and sadly one that never officially saw the light of day. This film was a true labor of love, concepted out of the stated need to develop a tentpole piece of content that was universal enough in subject matter and theme to be able to play and be published across all six global iterations of the Responsibility Project website.
To achieve this, we partnered with Oscar-nominated director Daniel Junge to anchor a sweeping story of the global traffic safety epidemic through the lens of the efforts of one particular municipality in Sao Paolo, Brazil.
From briefing through research and concepting all the way to production and final editing, this was one that I couldn’t pull myself away from and learned a lot about storytelling in the process.
Role: Lead Creative